Book to Screen

Hello SunSHINE + Reese’s Book Club

STRATEGIST & PRODUCER & LEAD EDITOR

The Ask:

Drive engagement and buzz around Hello Sunshine’s tentpole Book-to-Screen titles to amplify the launches of each television series across 4 different streaming platforms and to scale follower growth across Hello Sunshine and Reese’s Book Club Instagram and TikTok channels.

The SOLVE:

Created a repeatable, multi-platform campaign that utilized behind-the-scenes content and key social trends, publishing 100+ pieces of social content per show. Positioning Hello Sunshine as the empowering, women-centered brains behind the productions and Reese’s Book Club as the place to gush about the book coming to life on screen, it was crucial that our content was in constant conversation with each other and with the fans.

THE TELL:

It’s no coincidence that our 4 book-to-screen launches across 4 different streaming platforms each claimed the #1 spot on every MOST WATCHED TV SERIES list.

Key Campaign Elements + Examples

Set to screen series

A vertical first format showing the behind the camera shot of the scene and what the final clip looked like. For Reese’s Book Club, we added a bookish spin with the author’s words that inspired the scene.

THE WOMEN BEHIND THE PRODUCTIONS

As fans of the show, who better to gush about the productions than our authors and cool women crew. With our unique access to talent AND crew, we interviewed the women behind the productions.

EXCLUSIVE ACCESS

Team Sunshine’s got your back with exclusive content straight from the writer’s room, bandcamp, and casting calls.