RBC at Sea

Reese’s Book Club x Norwegian Cruise Line

Producer

A Multi-platform, Brand Partnership

We spread the word that there’s no better place to finish your To Be Read list than a Norwegian Cruise Line adventure! With brand aligned talent like former Bachelorette Ali Manno and Reese’s Book Club author Tembi Locke, we tapped into our book-loving audience to tell this story across Reese’s Book Club’s socials. With just me and one camera man as the crew, we shot for horizontal and vertical to capture each activity for its intended platform.

Key Campaign Elements + Examples

Strategic INSTAGRAM CollabS

Tapped into Ali Manno’s 1 million+ followers with an IG collab that was shot for social.

Writer’s Retreat!

Sending Tembi Locke on the cruise was a strategic play as our Hello Sunshine book-to-screen adaptation of her show From Scratch had just hit Netflix and skyrocketed to #1 on Netflix’s Most Watched List.