One Chicago YouTube Trailer
One Chicago: YouTube Channel Trailer
NBC ENTERTAINMENT DIGITAL
EDITOR & Producer
The ASK:
Create a trailer informing fans that the Chicago Fire, Chicago PD, and Chicago Med YouTube channels are merging into one channel.
The SOLVE:
Highlight the heroes of Chicago with an epic intro and carefully chosen soundbites across all three shows that communicate the franchise’s unity as one family.
The TELL:
The newly merged channel gained 12.8k subscribers in one week. The channel has never seen this spike before with a usual subscriber gain of 682 per week.
I also created a :15 second cutdown version for One Chicago YouTube Channel’s stories.
It garnered 81k views and gained 2.3k subs for the channel. This is a 241.5% increase in views from the first time a story was posted on the channel.